The Psychology Of Colours. How much does the colours affect people and what colours affects what? This is a very interesting topic. For retailers, shopping is the art of persuasion.
Though there is many things that influence how and what consumers buy. However, a great deal is decided by visual ones, the strongest and most persuasive is the colour.
What Is Colour?
In 1666, English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colours. Newton also found that each colour is made up of a single wavelength and cannot be separated any further into other colours.
Further experiments demonstrated that light could be combined to form other colours. For example, red light mixed with yellow light creates an orange colour. Some colours, such as yellow and purple, cancel each other out when mixed and result in a white light.
While perceptions of colour are somewhat subjective, there are some colour effects that have universal meaning. Colours in the red area of the colour spectrum are known as warm colours and include red, orange and yellow. These warm colours evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
Colours on the blue side of the spectrum are known as cool colours and include blue, purple and green. These colours are often described as calm, but can also call to mind feelings of sadness or indifference. As you see there is a hole lot of things we have to deal in when it comes to the colour department.
The Psychology Of Colours As Infographic