Here are some good tips on colour use In logotypes for you. Colour plays an vital role in logo creation. The Colours aims to instil the product identity in our mind and senses. Think of red and you probably think Ferrari.
Colour selection is one of the key elements of building a logo for effective branding. In marketing, an effective colour selection for the logo involves having knowledge of colours and associating colours to certain factors like emotions and combining colours to create a strong brand for your business.
Choosing colours for your business logo
Know your client’s target market. Identify and understand your target market is the first step in choosing the right colours for your business’ logo.
Studying your target market includes the demographics (sex, age group, education, household income, disposable income) and psycho graphics (lifestyle, values, shopping habits, family characteristics, attitudes toward money and other attributes that describe what the group cares about, and how the group feels and lives).
What are the media habits of your target clientèle? Are they consumers of TV, radio, print magazines and newspapers, or do they get most of their information from the Internet?
Know what colours represent. Every colour has its own representation and meaning according to the target market. Understanding each colour’s meaning can help you organize your first step in choosing the colours for your preferred logo design.
Tips On Colour Use In Logotypes – Basic Colour Representation
Red – sex, passion, love, food, radical, bold, war, anger
Pink – female, weakness, romance, blush, affection
Blue – subtle, cool, peace, calm, sadness, melancholy
Black– death, grief, angst, elegance, class, strength
White – purity, cleanliness, absurd, vague, righteousness
Brown – refinement, aristocracy, nobility
Yellow – happiness, youth, summer, childhood
Green – earth, life, environment, money, organic, jealousy, naughtiness
Choosing colours is more than just picking what’s attractive for you. Learn the colour wheel, identify the difference between primary and secondary colours, and know what contrast etc.
Choosing colour is a form of art. It’s a process of expression, an art form without a limitation, an art form that breaks boundaries of cultures, beliefs and rules. If you’re brave and clever enough to combine green and pink with orange and crimson, then do it. The logos of Google and Yahoo were designed like that for a reason.
You can use unusual colour combinations if you want, but remember to do a decent case study on using the combinations. Playing with colours for your business’ logo is a serious part of any branding strategy that can make or break your business’ success.
Colour and competition
See how other businesses and websites choose their logos’ colours. Do the majority of them have the same colour integration as their competitors. Logos of fast-food chains commonly use red, while logo designs and labels for cleaning products are usually in blue and green.
Understanding colours is like understanding other businesses philosophy. Through this, you do not need to ask other business owners why they chose this particular colour for their website, logos, or product labels.
Understanding colours widens your knowledge about branding and incorporating the right colour use in your business’ logo.
Understanding colours can prepare you to be an independent Internet marketer. It can help you come up with effective designs for blogs, websites, logos, and product labels in the future.