Today´s post is a showcase of beautiful commercial retro covers. It´s is a great story of magnificent commercials and awesome design.
The collecting of matchboxes, matchbook’s, match labels and other match-related items is called Phillumeny and is, like the collecting of stamps, a specialized field of interest.
It´s a really good list and one can actually feel the very spirit of these beautiful commercials from the past. The matchbook’s had their prime in the 1940’s and 50’s, when they become popular souvenirs.
They have made something of a comeback recently due to the public interest in retro advertising. So no more talk, let the pictures do the talking.
Beautiful Commercial Retro Covers
We kicks of with three covers where Japanese Akashima protects you from fire and Joker is just what it says…
This one from Poland encourages people to shower after returning home from work (left, below)… and a crazy character on an East Germany match cover (right, below):
Also from Germany, this one appears to be advertising getting milk directly from the source (left), and on the right: different kind of beverage and a clearly happy customer.
Here’s a couple from the USSR, commemorating Soviet achievements in space exploration. Travelling on board Sputnik II, the dog Laika became the first living Earth creature to be placed in orbit in November 1957 (left) Sputnik 4 was launched in 1961 and involved a test flight of the Vostok spacecraft that was being prepared for manned missions into space. (Right)
This Hungarian lady’s just been shopping on her scooter by the looks of things (left); Also from Hungary, an advertisement for insuring your pig (right):
This Czech example advises people against heavy drinking, reminding them of all the things they might have to sacrifice if they develop a problem with alcohol (left below). While the Czech one on the right implores the public not to abuse emergency services for what may be trivial injuries:
Don’t light a campfire in the Lithuanian forest, or else this angry tree will be sure to get you:
The one to the left dates from 1910 and the right from 1920:
Soviet labels gave some helpful advice: “Enough Drunkenness!” and “One bottle of milk neutralizes the poisonous effect of three cigarettes!”:
Flies are your enemy. Kill them without remorse!” (left). The dangers of alcohol are decried on the right:
Soviet achievements in space exploration. Luna 2 was the second spacecraft launched toward the moon by the Soviet Union in 1959 (left). The right is a celebration of orbiting satellites:
These ones feature Soviet warships and rockets during the Cold War:
Soviet labels warned against the dangers of falling leaves on the road… and crossing tracks ahead of the train: