Classic Outstanding Vintage Guinness Ads. I must admit I love having a pint of Guinness, but I am also a big admirer of their classic ads. So I spent he night scrambling the web for those ads. Guinness is one of the most successful beer brands worldwide.
Arthur Guinness started brewing ales in 1759 at the St. James’s Gate Brewery, Dublin. Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain.
“The word “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.
Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan was born – “Guinness is Good for You”.
But studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidant compounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for health benefits because they slow down the deposit of harmful cholesterol on the artery walls. Is that good news or just good news?
The Guinness harp motif is modelled on the Trinity College Harp. It was adopted in 1862 by the then proprietor, Benjamin Lee Guinness. Guinness iconic stature is partly due to its advertising.
The most notable and recognisable series of advertisements was created by S.H. Benson’s advertising, primarily drawn by the artist John Gilroy, in the 1930s and 1940s.
Benson created posters that included phrases such as “Guinness for Strength“, “Lovely Day for a Guinness“, “Guinness Makes You Strong,” “My Goodness My Guinness,” (or, alternatively, “My Goodness, My Christmas, It’s Guinness!”) and most famously, “Guinness is Good For You”
So let´s have a look at these lovely and famous ads.
Classic Outstanding Vintage Guinness Ads