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A Quick Guide About Typography

Guide About Typography

A quick guide about typography. Since the early days of the written word, lettering and the creation of each letter has been a form of art. Typography is the art of type (letter) design and the arranging of that type.So an A is always an A, but in different context. It´s beautiful.

Line Spacing is the distance used between one line of type and another line of type. A simple sounding ideal, line spacing is very important when it comes to the readability of the type being used for communication.

The typical standard of line spacing is generally set at one hundred and twenty percent, which makes the line spacing slightly larger than that of the cap height in the type being used.

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Line Length is general length of the type used in conjunction with the communication purpose that shows the reader where lines, paragraphs and other sections of type begin and end. For example, when creating type that is of two columns the line length is what will control the look of the information in each column.

Typefaces and Fonts Typefaces are what the type font family is. There are also sets of one or more fonts used under the term “typeface” that can be used together for typography projects. Times New Roman is a default font in many word programs.

Space Measurement refer to the spacing around the type. There are seventy-two points in an inch and they are used as the smallest form of measurement when creating a lay out for type. Along with points, the second measuring system used is picas.

A pica is a larger form of measurement that consists of 12 full points. Typographers use points and picas mainly in news type prints where some measurements are called for but are too small to be labelled as fractions of an inch.

Keening is another form of spacing that often gets confused with tracking. Keening is like tracking in that it deals with letter spacing but it specifically deals with selective spacing and not overall type spacing. With keening typographers, graphic designers and desktop publishers can adjust the spacing between pairs of letters.

Overall, typography is all about the design and placement of various forms of type, from the creation of letters and characters to the use of type placement and type choice. Since the digitization of type and design, typography has become easier to manipulate in all forms of used type that span the communication range from newsletters, web pages, press releases and advertisements.

Font anatomy is as its name declares, the build up or structure of the letters. See the picture below. So even if an A still is an A, it´s a complicated A….

A quick guide about typography.

Guide About Typography

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Written by Jonny

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