The Great Gatsby typeface. Like Minded Studio was honoured to collaborate with Baz Luhrman, Catherine Martin & Bazmark team on the branding of “The Great Gatsby”. The aim was to realise Baz’s vision and develop a bespoke Deco styled logo reflective of the roaring 20s and Fitzgerald’s masterpiece.
The letter-forms were customised and refined to reflect the design of the main logo. This included developing a system to combine solid and pinstriped characters in sequence when typing out words.
Inspiration for the typeface was from the deco alphabet designs of K.H. Schaefer. The final titles and logo were further rendered in 3D by Deva Studios to create the signature Gatsby style.The process and final branding is showcased below.
The Great Gatsby typeface
The Great Gatsby. Copyright of Warner Bros. Entertainment Inc. 2013 All Rights Reserved.
Brooks Bros & Tiffany & Co collections, inspired by Baz Lurhman’s film in collaboration with Catherine Martin.
Images are shown for the purpose of displaying the logo application.
Photography by Like Minded Studio.