When you have written your post, you just got to make sure people finds it. In order to write a perfectly SEO optimized blog post, we need to think about it just as a web page and follow the tips below.
We focus on WordPress, for it is pretty easy to optimize for the search engines. So let´s start to SEO optimize a post in WordPress!
Post Title and SEO Title
The title that you write in the POST Title bar is the one that appears on your blog above your post’s description or on the header bar of your browser. Whereas the SEO Title is the one that is tracked by the Search Engines and put up in their search results. Google shows up to 60 characters in their search results so it would be a better idea if you use as close to 60 characters as you can.
SEO Description And Keywords
You need to have some organic and search engine traffic and search engines rely on the SEO description and keywords of your blog, more than the post content. You need to insert something into that description box that a reader can get the gist of the post easily, that it’s the thing they are searching for, because this description is the one that is shown below the post title in the search results.
You should write up to 160 characters in here for the same reason as in the post title. And don’t forget about the keywords at all, for these are something that makes your post appealing. The words in this tab shows the search engine what the post is about, just like the description shows the reader.
Now, the real fact is that some users, just put in all the keywords related to the post inside that keywords box. But that is not going to give you any traffic, because search engines take these keywords and then search them throughout the content of the post, to confirm whether the post is truly about the keyword that reader has searched for.
Now you might be thinking about what to put in that box, well here is deal, just think of yourself as a reader and look for the words that you would use to search for a specific blog post, for they are the one that will be more effective.
The permalink is what adds up to your blog post’s link to let the readers get directed towards it. Most of the users use their post title as the permalink, and so you would be wondering whats the importance of a permalink. Well take the example of this post. The post title is ‘SEO Optimize The Post in WordPress’. The permalinks should not contain words like A, To, An, In – The reason is that they are STOP words, and these are skipped by the search engines, to save their disk space and speed up indexing.
We need to avoid having these stop words in our permalinks, so if your post contains these you should change the permalink. If you have already submitted your post, don’t try to change your permalink now, for the old permalink will give an ERROR to your readers and it will effect your blog/website’s reputation.
This is a crucial step while writing a blog post, especially when your blog has a very high bounce rate. Bounce rate is actually the percentage of the readers that run away from your blog without jumping to another page. How we work it out is that we link the old post on our blogs to the related words on our new blog post. WordPress has a new feature now while inserting/editing a link.
You can now easily click or link to existing content and write the related word that you are searching a related post for, and select it. This option in WordPress clearly shows how user friendly WordPress has become for bloggers, to easily optimize their blogs. In SEO terms, interlinking to your old posts improves your page rank and gives a new route to the search engines to crawl over your old blog posts if they may have faced an error crawling it before.
After you insert your image, just open its options, and add the details of the image into the tab ‘Alternate Text’. Then you can get visitors that is searching Google images…
There are many plugins to do this, but the best one is SEO Friendly Images which automatically adds the name of the image as its Alternate Text, and so for this purpose when you are saving an image, always save it with the details that are in the picture.
To summarize all the important steps above, I would want you to do take care of your post’s keywords for that is what the search engine will crawl upon your post. In order for your post to gain a good position in the search results (rather than a post that tries to scam the system by filling everything with keyword after keyword and no real content), just take care of these things below and you will notice the difference:
After choosing a keyword for your blog post, try to make sure:
- The title contains the keyword.
- The title starts with the keyword.
- The permalink contains the keyword.
- The SEO description contains the keyword.
- The SEO description starts with the keyword.
- The SEO keyword contains the keyword.
- The content has the keyword with a density of at most 4.5%
- An image in the post contains the keyword as the alternate text.
- The content contains a Bold keyword.
- The content contains an Italicized keyword.
- The content contains an Underlined keyword.
- The content contains a keyword linked to a post on the same blog.
- The content contains a keyword linked to a post from some other website/blog.
- The content contains the keyword in the first and in the last 100 words.
The reason of having a keyword in the title, permalink, description and keywords is obvious. The keyword density being too low will prove that your post is not a scam.
The keywords being bold, italicized and underlined is because search engines sometimes give preference to text that is different than the main body text and detecting the ones that ‘stand out’ as keywords will help further improve your ranking. Linking to other blogs also can improve your ranking.